Harvard Business Review

AUGUST 4, 2015

“I’m pretty convinced that there are superficial differences in culture and communication and how people do things,” said the global human resources officer. By the 2000s, they had developed a methodology for a new class of culture-specific line extensions for specific markets, helping drive growth.

Globalization 8

Globalization Company Self-aware Merchandising 8

Harvard Business Review

JANUARY 23, 2014

Rather it’s an on-going nipping and tucking of organizational resources to achieve both growth and efficiency at multiple levels: the company overall, the operating group level, and even within functional groups like human resources and information technology. So leaders at many different levels need to get in on the act.

Ulrich 8

Ulrich Cost Efficiency Consultative 8

Eric Jacobson

AUGUST 8, 2018

Debbie Laskey developed her brand marketing and communications expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and the insurance industry. Guest Post: By Debbie Laskey There is no denying that social media has changed how brands communicate.

Brand 50

Brand Tips Media Customer Loyalty 50

Harvard Business Review

JULY 24, 2014

A brand can’t just be a promise; it must be a promise delivered. And brand stewardship can no longer be under the exclusive purview of marketing departments and brand managers. Brands may drive communications activities, but little else. Smart companies form brand councils to meet this leadership imperative.

Brand 8

Brand Strategy Advertising Brand Management 8