In the CEO Afterlife

AUGUST 6, 2013

Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. The ramification is clutter, the arch enemy of brand identity. That’s an understatement.

Brand 260

Brand P&L Human Resources Brand Management 260

In the CEO Afterlife

JUNE 8, 2016

Years later, it took on bigger players by introducing new innovative packaging to the market, and subsequently carving out a double-digit share when few thought it could be done. competitors are entering the market. Within two years, the brand went from a small share to 25% of the Canadian market,” notes Bell.

Brand 100

Brand Brand Management Advertising Management 100

Talent Anarchy 1

AUGUST 25, 2023

In today’s ever-evolving job market, individuals are constantly on the lookout for career paths that promise stability, growth, and fulfillment. Sales and Marketing One of the most prominent career paths within consumer non-durables is sales and marketing. Complying with these regulations can be challenging and costly.

Career 78

Career Supply Chain Pharmaceuticals Industry 78

In the CEO Afterlife

MARCH 21, 2011

Good Brands Gone Bad. by John • March 21, 2011 • Branding , Leadership , Marketing • 1 Comment. Call it a hiccup or a long-term slump; every brand faces a crisis. Unlike BP, who mismanaged an accident, Halliburton and Monsanto self-inflicted the ethical decline of their brand image over many years.

Brand 140

Brand CEO Long-term Crisis 140