N2Growth Blog

JANUARY 11, 2024

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, integrating creative innovation within a broader business strategy does not equate to an effortlessly navigable journey.

Creativity 235

Creativity Business Objectives Marketing Trends 235

The Practical Leader

MAY 8, 2019

That’s brand management in many companies. But poor service experiences don’t match the brand promise. Brand management is an inside job. External brand management is multiplied or minimized by workplace culture. They brand themselves and the workplace.

Brand 94

Brand Power Brand Management Conference 94

Harvard Business Review

APRIL 8, 2015

I have seen this truth revealed again and again in my five years as senior managing director at the Drucker Institute, where I lead the Un/Workshops consulting practice. The workshop did not include a single PowerPoint slide or digital simulation. Divide yourselves into two or more small groups.

Team 8

Team Supply Chain Workshop Drucker 8