N2Growth Blog

JANUARY 11, 2024

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Yet, when carried out adeptly, it results in holistic and sustainable marketing strategies.

Creativity 235

Creativity Business Objectives Marketing Trends 235

Strategy Driven

MAY 27, 2023

A master of business administration in marketing helps you learn the specific skills necessary to succeed in this career and are typically more affordable than traditional full-time programs. These programs combine business administration and marketing to train students to plan and implement marketing strategies.

Marketing 117

Marketing Career Trends Advertising 117

Harvard Business Review

JUNE 16, 2016

Pharmaceutical companies spend millions upon millions preparing meticulous plans for new drug launches – and yet their route-to-market strategies haven’t changed in decades, even though the reality of the market has. The damage to the brand name has been even larger — half a billion dollars.

Planning 8

Planning Competitive Intelligence Pharmaceuticals Brand 8

In the CEO Afterlife

APRIL 13, 2016

When I was in brand management, social media did not exist. But I can tell you this: I would have had a field day with this exciting medium because I valued the power of ‘big ideas’ to infuse growth into the brands under my wing. By any comparison, my brands were under-financed. 1: Clear Brand Positioning.

Marketing 100

Marketing Brand Franchising Media 100

In the CEO Afterlife

JUNE 8, 2016

Speciality coffee shops are competing with retail brands for consumers’ attention in the grocery aisle, new coffee formats are being introduced (such as single-cup brewing systems), and U.S. competitors are entering the market. The Vancouver-born brand wasn’t always just premium roast coffee beans.

Brand 100

Brand Brand Management Advertising Management 100