In the CEO Afterlife

OCTOBER 17, 2011

The CEO as Chief Brand Custodian. by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. The ramification is clutter, the enemy of brand messaging.

Brand 168

Brand CEO Stage-Gate SWOT 168

In the CEO Afterlife

AUGUST 1, 2011

Old Brands. by John • August 1, 2011 • Branding , Marketing • 0 Comments. I realize I’ve been around a long time whenever I reminisce about the brands I was associated with in my early career. Maxill apparently has plans to resuscitate Ipana as a “retro brand” in the professional dental market.

Brand 170

Brand CEO Stage-Gate Marketing 170

In the CEO Afterlife

MARCH 21, 2011

Good Brands Gone Bad. by John • March 21, 2011 • Branding , Leadership , Marketing • 1 Comment. Call it a hiccup or a long-term slump; every brand faces a crisis. Unlike BP, who mismanaged an accident, Halliburton and Monsanto self-inflicted the ethical decline of their brand image over many years.

Brand 140

Brand CEO Long-term Crisis 140

In the CEO Afterlife

AUGUST 1, 2011

Old Brands. by John • August 1, 2011 • Branding , Marketing • 0 Comments. I realize I’ve been around a long time whenever I reminisce about the brands I was associated with in my early career. Maxill apparently has plans to resuscitate Ipana as a “retro brand” in the professional dental market.

Brand 131

Brand CEO Stage-Gate Marketing 131

In the CEO Afterlife

APRIL 17, 2011

by John • April 18, 2011 • Branding , Marketing • 0 Comments. Here’s a rather fascinating little anecdote about a very famous global brand, Toblerone. In the late 80′s, a merger with Tobler-Suchard brought this wonderful brand into my product portfolio when I led Jacobs Suchard Canada (Nabob Foods).

CEO 204

CEO Brand Brand Management Human Resources 204

Strategy Driven

MAY 27, 2023

A master of business administration in marketing helps you learn the specific skills necessary to succeed in this career and are typically more affordable than traditional full-time programs. These programs combine business administration and marketing to train students to plan and implement marketing strategies.

Marketing 99

Marketing Career Trends Advertising 99

Talent Anarchy 1

AUGUST 25, 2023

Marketing Managers: Marketing managers are responsible for creating and executing marketing strategies to boost product sales. This includes advertising campaigns, social media marketing, and product launches. They work on strategies to enhance brand recognition and loyalty.

Career 78

Career Supply Chain Pharmaceuticals Industry 78

First Friday Book Synopsis

DECEMBER 11, 2013

Niraj Dawar is a Professor in marketing at the Ivey Business School, Canada. His research currently focuses on marketing strategy, brand equity and brand management issues. He earned his PhD from Pennsylvania State University.

Drucker 75

Drucker Letter Brand Management Brand 75

In the CEO Afterlife

JUNE 19, 2011

A Boomer’s Advice to Marketers: Go Ahead, Make My Day. by John • June 19, 2011 • Life , Marketing , Strategy • 1 Comment. Aha,” say the savvy marketers. As a young Brand Manager, I pounced on consumer insecurities, pumping products that solved bad breath, armpit odor, yellow teeth and bad skin.

Advice 147

Advice Marketing Marketing Strategy Brand 147

In the CEO Afterlife

APRIL 13, 2016

When I was in brand management, social media did not exist. But I can tell you this: I would have had a field day with this exciting medium because I valued the power of ‘big ideas’ to infuse growth into the brands under my wing. By any comparison, my brands were under-financed. 1: Clear Brand Positioning.

Marketing 100

Marketing Brand Franchising Media 100

In the CEO Afterlife

JULY 16, 2015

From as far back as my days in brand management, I have held a deep affection for strategy. Because without strategic stubbornness, the hard barrier lines that contain the strategy will blur. And when a brand or company’s positioning blurs, customers become confused. Why is that?

Strategy 100

Strategy Brand Brand Management Marketing 100

First Friday Book Synopsis

APRIL 16, 2011

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity David A. Aaker has earned and deserves his renown as an expert on branding. [.]. Aaker Free Press (2004) Note: I read this book when it was first published and recently re-read it.

Aaker 75

Aaker Brand Strategy Books 75

In the CEO Afterlife

DECEMBER 31, 2011

You’re Not a Real Marketer until You Create a Brand [link]. Brand Managers inherit brands and manage existing franchises. It is not the same as creating a new brand, launching it and watching it grow. There is a way, but one’s bonus for success will not be paid in the usually currency.

Blog 222

Blog Mission Statement Strategic Planning Brand 222

In the CEO Afterlife

FEBRUARY 26, 2012

As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. My business career is characterized with a bunch of David versus Goliath encounters. Wherever I went, the major competitor was 20 times larger.

Creativity 240

Creativity Brand Management Marketing Resistance 240

In the CEO Afterlife

APRIL 10, 2011

by John • April 11, 2011 • Human Resources , Strategy • 0 Comments. Check their market cap and reputation for innovation. Upon graduation, I wanted to work in Brand Management or Advertising. I joined Bristol Myers, managed a territory and made local decisions – albeit on a small scale. Leadership.

CEO 170

CEO Advice Company Competitive Advantage 170

In the CEO Afterlife

JULY 24, 2011

by John • July 24, 2011 • Branding , Marketing • 3 Comments. The original concept, created by Art Director Geoff Hayes in a bathtub, and perpetuated by several creative notables, has managed to stand the cruel test of time and create the 3 rd largest-selling liquor brand on the globe. In the CEO Afterlife.

CEO 100

CEO Advertising Brand Creativity 100

Harvard Business Review

DECEMBER 17, 2012

How can brands nimbly navigate the difficult waters of increasingly fragmented markets ? How can brand managers win back some of the control they have lost to consumers in the age of social media? What then determines the hits and the misses in the new branding era? Take for instance the Gap logo fiasco.

Brand 16

Brand Storytelling Marketing Media 16

Harvard Business Review

JUNE 16, 2016

Pharmaceutical companies spend millions upon millions preparing meticulous plans for new drug launches – and yet their route-to-market strategies haven’t changed in decades, even though the reality of the market has. The damage to the brand name has been even larger — half a billion dollars.

Planning 8

Planning Competitive Intelligence Pharmaceuticals Brand 8