Strategy Driven

MAY 27, 2023

An online MBA in marketing is a great way to transition into a marketing career. The business world constantly evolves, so marketers must stay current on new trends and technologies. This online MBA program in marketing prepares you to tackle the challenges of today’s fast-paced, data-fueled world.

Marketing 108

Marketing Career Trends Advertising 108

Talent Anarchy 1

AUGUST 25, 2023

In today’s ever-evolving job market, individuals are constantly on the lookout for career paths that promise stability, growth, and fulfillment. One such path that often flies under the radar is consumer non-durables a good career path. But is it a good career path?

Career 78

Career Supply Chain Pharmaceuticals Industry 78

In the CEO Afterlife

JUNE 8, 2016

Speciality coffee shops are competing with retail brands for consumers’ attention in the grocery aisle, new coffee formats are being introduced (such as single-cup brewing systems), and U.S. competitors are entering the market. The Vancouver-born brand wasn’t always just premium roast coffee beans.

Brand 100

Brand Brand Management Advertising Management 100

In the CEO Afterlife

AUGUST 1, 2011

Old Brands. by John • August 1, 2011 • Branding , Marketing • 0 Comments. I realize I’ve been around a long time whenever I reminisce about the brands I was associated with in my early career. Line extensions, even on healthy brands, are seldom the answer to sales and profit challenges.

Brand 170

Brand CEO Stage-Gate Marketing 170

In the CEO Afterlife

AUGUST 1, 2011

Old Brands. by John • August 1, 2011 • Branding , Marketing • 0 Comments. I realize I’ve been around a long time whenever I reminisce about the brands I was associated with in my early career. Line extensions, even on healthy brands, are seldom the answer to sales and profit challenges.

Brand 131

Brand CEO Stage-Gate Marketing 131

In the CEO Afterlife

FEBRUARY 26, 2012

My business career is characterized with a bunch of David versus Goliath encounters. As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. Wherever I went, the major competitor was 20 times larger.

Creativity 240

Creativity Brand Management Marketing Resistance 240

In the CEO Afterlife

DECEMBER 31, 2011

You’re Not a Real Marketer until You Create a Brand [link]. Brand Managers inherit brands and manage existing franchises. It is not the same as creating a new brand, launching it and watching it grow. There is a way, but one’s bonus for success will not be paid in the usually currency.

Blog 222

Blog Mission Statement Strategic Planning Brand 222