N2Growth Blog

JANUARY 11, 2024

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, recent technological advancements and industry shifts have expanded and evolved this role significantly.

Creativity 235

Creativity Business Objectives Marketing Trends 235

N2Growth Blog

JULY 8, 2022

The evolution of new technologies and the COVID-19 pandemic have greatly influenced consumer habits worldwide, consumers are becoming more demanding, and companies are working on efficiencies to offset the negative impact of inflation on their P&Ls. Physical skills are steadily declining as automation technologies become more advanced.

Trends 368

Trends Agility CEO Chief Executive Officer 368

Strategy Driven

MAY 27, 2023

The business world constantly evolves, so marketers must stay current on new trends and technologies. This online MBA program in marketing prepares you to tackle the challenges of today’s fast-paced, data-fueled world. These graduates often have a competitive edge when competing for high-paying marketing jobs.

Marketing 117

Marketing Career Trends Advertising 117

First Friday Book Synopsis

DECEMBER 11, 2013

Niraj Dawar is a Professor in marketing at the Ivey Business School, Canada. His research currently focuses on marketing strategy, brand equity and brand management issues. He earned his PhD from Pennsylvania State University.

Drucker 75

Drucker Letter Brand Management Brand 75

In the CEO Afterlife

AUGUST 6, 2013

Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. The ramification is clutter, the arch enemy of brand identity. Some companies brand exceedingly well.

Brand 260

Brand P&L Human Resources Brand Management 260

In the CEO Afterlife

OCTOBER 17, 2011

The CEO as Chief Brand Custodian. by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. The ramification is clutter, the enemy of brand messaging.

Brand 168

Brand CEO Stage-Gate SWOT 168