The Practical Leader

MAY 8, 2019

That’s brand management in many companies. But poor service experiences don’t match the brand promise. Brand management is an inside job. External brand management is multiplied or minimized by workplace culture. They brand themselves and the workplace.

Brand 94

Brand Power Brand Management Conference 94

N2Growth Blog

JANUARY 11, 2024

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, recent technological advancements and industry shifts have expanded and evolved this role significantly.

Creativity 235

Creativity Business Objectives Marketing Trends 235

Strategy Driven

JANUARY 11, 2016

Below are a few key lessons from The Strategic MVP on cultivating a personal brand and unleashing one’s ‘inner nerd’ to help you become a true MVP. The Importance of a Personal Brand. Do you have an identifiable personal brand? So what ‘brand’ are you projecting? What do you want to be known for?

Career 50

Career Company Brand Long-term 50

Leading Blog

AUGUST 21, 2012

When we ask participants in workshops, "What's your Main Thing?" Our good friend, Claude Roessiger has long experience with luxury brand management. He likens our concept of The Main Thing to a strong brand. "A A brand, he explained, "produces an emotional response and at the same time communicates to all how to behave."

Organization 284

Organization Mission Statement How To COO 284

Harvard Business Review

APRIL 8, 2015

I have seen this truth revealed again and again in my five years as senior managing director at the Drucker Institute, where I lead the Un/Workshops consulting practice. The workshop did not include a single PowerPoint slide or digital simulation. Divide yourselves into two or more small groups.

Team 8

Team Supply Chain Workshop Drucker 8