QAspire

APRIL 8, 2013

Interesting Stuff: There is a new magazine on personal branding titled “ Me Inc. ” Great Quotes Improvement & Development In 100 Words Leadership Managing Career Self Growth conformance conformity Differentiation groupthink'

Groupthink 141

Groupthink Magazine Bottom-up Follow-up 141

Harvard Business Review

NOVEMBER 12, 2013

They also add rocket fuel to your career. As I explain in my new book, Forget a Mentor, Find a Sponsor , just as “the sponsor effect” adds a quantifiable boost to a protégé’s pay, promotion, career satisfaction, and retention, “the protégé effect” leverages career traction for leaders. Fill in your gaps.

How To 8

How To Diversity Groupthink Career 8

Harvard Business Review

AUGUST 4, 2014

Why are some brands able to be at once both global and local — to successfully seize the energy of grassroots movements and at the same time leverage corporate assets on a massive scale — while others only come off as artificial and pandering? Pepsi Refresh failed because it had no relevance to the brand’s operations or heritage.

Media 8

Media Marketing Strategy Groupthink Kaplan 8