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Use a Brand Council to Help Steer Strategy

Harvard Business Review

JULY 24, 2014

A more current corollary might be, “Brand-building is too important to be left to the brand people.”. The historical role brands have played – serving as symbols to guarantee a certain level of quality or as images to attract attention – is no longer relevant or useful today.

Brand 8
Brand Strategy Advertising Brand Management 8
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Case Study: Is Holacracy for Us?

Harvard Business Review

DECEMBER 8, 2016

The lack of control meant that the leadership team had little say in how the Contect brand was being managed at a local level. It hits our collective reputation and our finances.” But it would take a lot of social capital. .” Derek understood all those points, but he still thought Contect was too lax.

Case Study 8
Case Study Decentralization CFO Construction 8
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