Brand Horizontal Integration Leadership Operations 
Harvard Business Review
DECEMBER 14, 2012
With every degree of verticalization now made possible by information and communications technologies, the right scope of operations for any given firm is an open question. Meanwhile, what they really respond to is a brand experience that is coherent and consistently pleasurable.
Harvard Business Review
OCTOBER 21, 2013
From Microsoft’s latest radical reorganization and subsequent purchase of Nokia’s devices unit to Google’s acquisition of Motorola , it’s clear that after decades of horizontal integration, high tech is in an age of increased verticalization. What is driving this change?
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