Engaging Leader

OCTOBER 3, 2013

That’s why this episode focuses on the amazing story of a startup business in what some would call an oversaturated market … bottled ice tea. The post 057: Leading a For-Profit Business as a Vehicle for Change | with Barry Nalebuff appeared first on Engaging Leader. In many ways, this is a story about creating a new brand.

Nalebuff 127

Nalebuff Reputation Brand Marketing 127

Harvard Business Review

MARCH 12, 2012

Recently the CEO of a very well known consumer brand nearly scared the wits out of me. The thinking behind this axiom began to be challenged in the mid-1990s, with the publication of smart, highly-regarded competitive strategy books, such as Co-opetition by Barry Nalebuff and Adam Brandenburger. Here's how and why this matters to you.

Co-Opetition 14

Co-Opetition Company Brandenburger Game Theory 14

Harvard Business Review

FEBRUARY 10, 2014

Nalebuff have written in their book Co-Opetition , businesses that form co-opetitions become more competitive by cooperating. For example, online retailer Wayfair (disclosure: I used to work there) partnered with Amazon to leverage their brand recognition to increase sales conversions — and in turn gave them a cut of the profits.

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Co-Opetition Nalebuff Licensing Cooper 8