Women on Business
MARCH 4, 2011
Further, an outsider is more likely to think outside of the box when it comes to new and innovative ways to market your business. For example, a health food company may hire out to produce advertising copy and direct marketing pieces. SIMPLE ECONOMICS – THE BUSINESS ALWAYS WINS.
Harvard Business Review
AUGUST 21, 2014
Samir Husni, Director of the Magazine Innovation Center, also points out that in recent years publishers have taken concepts from other media platforms, like All Recipes , HGTV , and Food Network , and turned them into successful print brands. Now they can compete for budgets against even the strongest broadcasters on a variety of platforms.
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