Strategy Driven

MARCH 19, 2020

With so many marketing strategies to choose from, it’s important for businesses to identify the best avenue for their business. From direct marketing to mobile, to social, your marketing platform should reflect your marketing goals as well as your target audiences, personality, budget, location and more.

Marketing 66

Marketing ROI Audience How To 66

Women on Business

MARCH 4, 2011

Further, an outsider is more likely to think outside of the box when it comes to new and innovative ways to market your business. For example, a health food company may hire out to produce advertising copy and direct marketing pieces. SIMPLE ECONOMICS – THE BUSINESS ALWAYS WINS.

Outsourcing 178

Outsourcing Advertising Project Bottom-up 178

Strategy Driven

MARCH 2, 2016

Many direct marketers have it figured it out, sending you offers in the mail that you are likely to actually want as opposed to the ones you consider junk. Maximizing Marketing Budget ROI. But, with predictive analytics, you can maximize your return on investment no matter the budget.

CRM 50

CRM System ROI Audience 50

Strategy Driven

MAY 29, 2015

To succeed, it needs to be more than an advertising and direct marketing campaign. utilizing the power of the budget to control creative thoughts and strategic thinking of subcontractors. Making sales calls (mandated or voluntarily) does not constitute relationship building. First Attempts. Mistakes, Successes & Lessons.

Teamwork 50

Teamwork Participative Learning-by-Doing Creativity 50

Harvard Business Review

JULY 15, 2014

Now the question is how much do you spend marketing to your customers and how effective are your efforts? Your total marketing budget is $10,000 for the year and you have a total of 500 customers, so your direct marketing costs per customer per year are $20.

Discount 11

Discount Direct Marketing Present Value Customer Loyalty 11

Harvard Business Review

OCTOBER 23, 2014

Unfortunately, many managers don’t think about time as a finite resource in the same way that they consider the limitations of headcount and budget. They had organized tradeshows, delivered direct marketing, generated leads, and provided useful customer insights – the basics of a successful marketing organization.

Team 9

Team Short-term Attrition Marketing 9

Harvard Business Review

AUGUST 21, 2014

The newspaper industry has been hit especially hard because historically it has derived much of its revenues not from display advertising, but from classifieds and other direct marketing services, where the impact of digital technology has been the greatest. So it shouldn’t be surprising that many newspapers have struggled.

Venture Capitalist 8

Venture Capitalist EBITDA Venture Funding Magazine 8