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How to Effectively Market Your Small Business

Strategy Driven

With so many marketing strategies to choose from, it’s important for businesses to identify the best avenue for their business. From direct marketing to mobile, to social, your marketing platform should reflect your marketing goals as well as your target audiences, personality, budget, location and more.

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Is outsourcing a copywriter really worth the money?

Women on Business

Further, an outsider is more likely to think outside of the box when it comes to new and innovative ways to market your business. For example, a health food company may hire out to produce advertising copy and direct marketing pieces. Outsourcing copy is a time management strategy that business leaders are now realizing.

Insiders

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5 Ways Predictive Analytics Make or Break a CRM System

Strategy Driven

Size doesn’t matter: why predictive analytics prove your customer relationship management methods are likely falling short. Many direct marketers have it figured it out, sending you offers in the mail that you are likely to actually want as opposed to the ones you consider junk. Maximizing Marketing Budget ROI.

CRM 50
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The Big Picture of Business: Corporate Communications – Correctly Positioning Your Company

Strategy Driven

Top management must endorse corporate imaging and other forms of practice development, if your company is to grow and prosper. Your key management team is dynamic, in terms of business issues. Marketing Program. Direct marketing. Indirect marketing. Industry and professional marketing. Sales support.

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The Big Picture of Business: Institutional Reviews Help Public Companies to Learn from the Downturn and Move Forward

Strategy Driven

This review is the basis for most elements that will appear in a strategic plan, including the organization’s strengths, weaknesses, opportunities, threats, actions, challenges, teamwork, change management, commitment, future trends and external forces. There seems to be a need to change the direction of the organization.

Review 57
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The Big Picture of Business – How and When to Collaborate, for Best Business Advantage.

Strategy Driven

Accomplished managers want teams that give value-added, create new ideas and work effectively. To succeed, it needs to be more than an advertising and direct marketing campaign. utilizing the power of the budget to control creative thoughts and strategic thinking of subcontractors. Demands of the Marketplace.

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How Valuable Are Your Customers?

Harvard Business Review

Knowing each customer’s profitability is the first step to managing them. You can then decide on where to focus your marketing, product development, customer acquisition, and retention efforts. Now the question is how much do you spend marketing to your customers and how effective are your efforts?