Strategy Driven

MARCH 19, 2020

With so many marketing strategies to choose from, it’s important for businesses to identify the best avenue for their business. From direct marketing to mobile, to social, your marketing platform should reflect your marketing goals as well as your target audiences, personality, budget, location and more.

Marketing 66

Marketing ROI Audience How To 66

Harvard Business Review

JULY 15, 2014

You can then decide on where to focus your marketing, product development, customer acquisition, and retention efforts. Now the question is how much do you spend marketing to your customers and how effective are your efforts? Knowing each customer’s profitability is the first step to managing them.

Discount 10

Discount Direct Marketing Present Value Customer Loyalty 10

Harvard Business Review

OCTOBER 23, 2014

Unfortunately, many managers don’t think about time as a finite resource in the same way that they consider the limitations of headcount and budget. They had organized tradeshows, delivered direct marketing, generated leads, and provided useful customer insights – the basics of a successful marketing organization.

Team 8

Team Short-term Attrition Marketing 8

Harvard Business Review

AUGUST 21, 2014

The newspaper industry has been hit especially hard because historically it has derived much of its revenues not from display advertising, but from classifieds and other direct marketing services, where the impact of digital technology has been the greatest. So it shouldn’t be surprising that many newspapers have struggled.

Venture Capitalist 8

Venture Capitalist EBITDA Venture Funding Magazine 8

Strategy Driven

FEBRUARY 3, 2012

Business development has occurred primarily by accident or through market demand. Because of economic realities and the increased numbers of firms providing comparable services, the notion of business development is now a necessity, rather than a luxury. Business development. Marketing Program. Direct marketing.

Positioning 50

Positioning Company Strategic Planning Guidelines 50

Strategy Driven

AUGUST 3, 2012

Business development. There is the need to develop better information to help management make better decisions. Branch 4: Training for diversity, team building, professional education and development, motivational and executive development-mentoring. Running the business. Body of Knowledge. The Big Picture.

Review 57

Review Company Strategic Planning Industry 57