Strategy Driven

MARCH 19, 2020

Without the proper marketing, most startups and small businesses will be doomed to fail. However, with such an abundance of marketing techniques available, it is important that small business owners deploy the correct methods in order to maximize their return on investment. Complete Your Market Research. Profile Target Markets.

Marketing 66

Marketing ROI Audience How To 66

Harvard Business Review

JULY 15, 2014

Even if you don’t have to calculate CLV yourself (there are lots of tools that will do the math for you ), it’s important to understand the concept so you can decide whether to use it when making marketing and sales decisions. Now the question is how much do you spend marketing to your customers and how effective are your efforts?

Discount 11

Discount Direct Marketing Present Value Customer Loyalty 11

Harvard Business Review

OCTOBER 23, 2014

Unfortunately, many managers don’t think about time as a finite resource in the same way that they consider the limitations of headcount and budget. Let’s look at the Americas Field Marketing organization for Cisco Systems, as an example of this three-step process. This allowed them to redeploy time to new initiatives.

Team 9

Team Short-term Attrition Marketing 9

Harvard Business Review

AUGUST 21, 2014

If marketers want to produce content, they need to think like publishers. After all, content isn’t an extension of marketing, it’s an extension of publishing. were more profitable in the pre-digital age because of the fragmented broadcasting market, but they do make money today. Aren’t publishers failing?” Aren’t they?

Venture Capitalist 8

Venture Capitalist EBITDA Venture Funding Magazine 8

Strategy Driven

FEBRUARY 3, 2012

Business development has occurred primarily by accident or through market demand. Because of economic realities and the increased numbers of firms providing comparable services, the notion of business development is now a necessity, rather than a luxury. Business development. Marketing Program. Direct marketing.

Positioning 50

Positioning Company Strategic Planning Guidelines 50

Strategy Driven

AUGUST 3, 2012

Business development. There is the need to develop better information to help management make better decisions. Branch 4: Training for diversity, team building, professional education and development, motivational and executive development-mentoring. Running the business. Body of Knowledge. The Big Picture.

Review 57

Review Company Strategic Planning Industry 57