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How to Grow Your Ecommerce Startup in Year One

Strategy Driven

In this article, you’ll learn about your priorities in year one in order to make a sustainable and profitable business that scales effectively into your second year of operations. You can do this in a number of different ways, depending on your budget and the personnel you have on-side. Operational Efficiency. Deliveries.

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What to Do When Your Future Strategy Clashes with Your Present

Harvard Business Review

MedStar operated nine hospitals, but realized that its long-held objective of increasing revenue and profits at those venues was unsustainable, given the outcries over runaway medical costs. These new ventures would operate separately from the core hospital assets and would compete in new ways in the health care marketplace.

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Use Big Data to Create Value for Customers, Not Just Target Them

Harvard Business Review

Answering these makes marketing more efficient by improving targeting and by identifying and eliminating the famed half of the marketing budget that is wasted. Big data can help design information to augment products and services, and create entirely new ones. That is an opportunity for the next generation of big data value creation.