Women on Business

DECEMBER 2, 2010

Buddy is a human raised by elves, therefore, does he fall into the “human” or “elf” category? For others, adults, Buddy was a “chemically imbalanced” adult man who thinks and dresses like an elf running around through the streets of New York City. For some, say children (most likely his primary target audience), Buddy is an elf.

Brand 215

Brand Press Release Discount Customer Loyalty 215

Marshall Goldsmith

FEBRUARY 8, 2018

Deepa Prahalad – Focused on design and emerging markets. Advisor and Speaker at Dartmouth’s Tuck School of Business. Telisa Yancy – Chief Marketing Officer at American Family Insurance. Deborah Borg – Chief Human Resources & Communications Officer, Bunge Limited. Former President, Dow Chemical USA.

Executive Coaching 70

Executive Coaching CEO Magazine Banking 70

Harvard Business Review

OCTOBER 27, 2015

In most companies, marketers are in charge of assessing the competition. Because of this, close to 60 percent of all competitive intelligence professionals report to marketing. Yet the majority of marketers fail to use their competition analysts strategically, instead using them to gather more “recon” data.

Marketing 8

Marketing Competitive Intelligence Porter How To 8