Strategy Driven

SEPTEMBER 2, 2021

The thought of being in control of the entire business model may seem like perfection. Supporting yourself with FAQs, chatbots, and fair returns policies will also help. You don’t have to be a tech-based business to appreciate the value of modern tech to your venture. You Can’t Go It Alone.

Brand 119

Brand Audience USP B2C 119

Harvard Business Review

DECEMBER 25, 2013

While most startups who set up pages on Kickstarter, Indiegogo or a host of other crowdfunding sites are looking to hit a specific goal and then get started making their project a reality, a new crop of businesses are using the platform for as a wholly different business model: selling their product before it exists.

Productivity 8

Productivity Products Reis FAQ 8

Harvard Business Review

SEPTEMBER 11, 2017

Set up a simple workflow to manage customer requests. Don’t let your engineers hack together workarounds that will need to be maintained down the road; provide real engineering solutions to the types of problems new software has. This won’t be a “Chief Customer Officer” or a “Customer Success Manager.”

Metrics 14

Metrics Engineering Efficiency Learning-by-Doing 14