Harvard Business Review

DECEMBER 6, 2013

But these organizations still face a daunting challenge in distributing digital expertise: how do you develop digital competency more broadly across a large organization? Make sure your guidelines align to business objectives. Bringing distributed groups up to speed with digital strategy puts you in the guidelines business.

Guidelines 8

Guidelines Team KPI Business Objectives 8

Harvard Business Review

JANUARY 26, 2017

companies spend over $900 billion on their sales forces, which is three times more than they spend on all ad media. Simultaneously, sales managers went through a series of development sessions to develop their coaching skills. Sales is, by far, the most expensive part of strategy execution for most firms.

Execution 8

Execution Cost CRM Telecommunications 8

Harvard Business Review

MARCH 31, 2015

Three of five marketers use no tools to measure event ROI, and most companies plan and execute events without specific business objectives. The Dreamforce 2014 homepage had a calculator that provided users with the projected ROI that their respective companies would gain from their presence at the conference.

CRM 8

CRM ROI Budgeting Public Relations 8