Harvard Business Review

DECEMBER 6, 2013

Make sure your guidelines align to business objectives. Bringing distributed groups up to speed with digital strategy puts you in the guidelines business. What platforms are approved or recommended for social media? Information & technology Internet Organizational culture' The second is dedicated training.

Guidelines 8

Guidelines Team KPI Business Objectives 8

Harvard Business Review

MARCH 31, 2015

Three of five marketers use no tools to measure event ROI, and most companies plan and execute events without specific business objectives. Technology to do this exists, and it has implications for what managers can do before, during, and after the events they sponsor or attend. New technology goes further.

CRM 8

CRM ROI Budgeting Public Relations 8

Harvard Business Review

JANUARY 26, 2017

companies spend over $900 billion on their sales forces, which is three times more than they spend on all ad media. Companies fail to get the most out of the $12 billion a year they spend on sales enablement tools and the billions more on CRM technology. Sales is, by far, the most expensive part of strategy execution for most firms.

Execution 8

Execution Cost CRM Telecommunications 8