N2Growth Blog

JANUARY 11, 2024

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, recent technological advancements and industry shifts have expanded and evolved this role significantly.

Creativity 235

Creativity Business Objectives Marketing Trends 235

Strategy Driven

NOVEMBER 6, 2015

Understand “The Business You’re In” and how it fits into the core business. Development of technical abilities, specialties and expertise. Development of core business supplier relationships. Running the business. Objective analysis of how the organization has operated to date.

Succession 50

Succession Strategic Planning Budgeting Goal 50

Miles Anthony Smith

NOVEMBER 7, 2019

According to Forbes , “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” What myths are there about content marketing that need to be dispelled?

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

MARCH 31, 2015

Three of five marketers use no tools to measure event ROI, and most companies plan and execute events without specific business objectives. Marketing Advertising, Marketing & Public Relations' .” But it’s far from moneyball when it comes to event marketing. ” It’s shame, really.

CRM 8

CRM ROI Budgeting Public Relations 8

Harvard Business Review

MARCH 18, 2016

If the marketing team is developing a strategy to advance client needs, the IT team helps prioritize those needs based on the requirements of the infrastructure. The best way to avoid issues is to work on the initial plan together to make sure both sides are aligned from the beginning.

Marketing 8

Marketing Enterprise Architecture Technology Project 8