article thumbnail

Get More from Your Event Spending

Harvard Business Review

Event marketing is currently a very expensive and sloppy process in most firms because the relevant information is fragmented, difficult to assemble, and the “database” is often a pile of business cards. GDP than the air transportation, motion picture, sound-recording, performing arts and spectator sport industries.”

CRM 8
article thumbnail

The Case for Investing More in People

Harvard Business Review

In the decade between 2005 and 2015, labor productivity in the US as measured by GDP per labor hour was less than 1% for 7 of the 10 years, according to the OECD. Managed by Q, a cleaning and office services company in New York City, decided to pay employees higher wages than the prevailing market rate. And wages are stagnant.