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GC25: Four Game Drives – and One Drive to Rule Them All

Engaging Leader

Assuming you have defined the right business objectives, the most important key for successful gamification is to target the right motivators: the drives that make people want to engage and that stimulate the right thoughts and actions to accomplish your objectives. In this episode, Jesse discusses: The Four “E.A.S.I.”

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The Basic Social Media Mistakes Companies Still Make

Harvard Business Review

Start by basing your social strategy on business objectives, then follow that by thinking about target market, social media platforms, tools, and metrics. Different organizational objectives and target markets may require very different channels and tools. How will you know you are successful? How does your boss judge success?

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