A Step-by-Step Plan to Improve CMO-COO Collaboration
Harvard Business Review
JANUARY 28, 2015
The CMO and COO are the natural partners for turning this around. As Jo Coombs, Managing Director at OgilvyOne, London, observes, “I don’t think it can just be one or the other. If it’s all about the operations then you lose sight of the customer. Develop a shared vocabulary and shared metrics.
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