Women on Business

JANUARY 17, 2011

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162

Marketing Press Release Direct Marketing Discount 162

HR Digest

JANUARY 18, 2023

According to a study by the Direct Marketing Association, email newsletters have an average ROI of $38 for every $1 spent. According to a study by the Society for Human Resource Management, regular internal communication is one of the top drivers of employee engagement.

Newsletter 64

Newsletter Team How To Creativity 64

Strategy Driven

MAY 6, 2011

It may be: human resources, organizational development, training, technology, sales, marketing, advertising, public relations, coaching or financial management. You offer a promising career and future for people with ideas and initiative. Advertising is a process, part of marketing and a cousin of sales.

Strategic Planning 76

Strategic Planning Advertising Consultative Planning 76

Strategy Driven

AUGUST 3, 2012

Human resource administration, employee testing, behavioral research, executive search, talent pools, reorganizations, downsizing, executive outplacement, labor issues and negotiating. You offer a promising career and future for people with ideas and initiative. You always give your customers their money’s worth.

Review 57

Review Company Strategic Planning Industry 57