Career Finance Marketing White Paper 
Harvard Business Review
JUNE 19, 2015
The ability to get new initiatives off the ground is also critical to your career. “You need to be seen as credible” when you’re talking about the financial implications of your initiative to the finance group, for instance. “You can’t expect to write a white paper and slap it on people’s desks.”
Women on Business
JANUARY 13, 2011
I recommend you devote the bulk of your marketing budget to developing excellent content and lots of it, with some additional funds set aside for design, production, and maintenance. Keep your pages updated with articles, links, calculators and estimators, white papers, downloads, and genuinely helpful information.
N2Growth Blog
MAY 17, 2010
being pushed into the market is reaching truly overwhelming proportions. It’s been my experience that regardless of the subject, it is precisely when the noise becomes the loudest, that it’s most difficult for the consumer to extract quality and value from the market. And he was considered an expert!
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