Career Groupthink Marketing Operations 
Harvard Business Review
AUGUST 4, 2014
All too often, when marketers talk about their “social strategy,” they really mean a digital marketing strategy implemented on social platforms, rather than using social dynamics to benefit their business. Pepsi actually lost market share and fell to number three in the cola wars for the first time in modern history.
Harvard Business Review
MAY 19, 2017
You can get trapped in a version of groupthink, with a single set of shared relationships. You can’t just keep your head down and wait things out — you need to be intentional about protecting your reputation as well as your career trajectory. Protect your career options. Never oversell your clout.
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