Terry Starbucker

JANUARY 13, 2013

We have cultivated a unique culture and management approach that we call the Hacker Way. The word “hacker” has an unfairly negative connotation from being portrayed in the media as people who break into computers. She sits on a Board of Directors of Word of Mouth Marketing Association (WOMMA).

CEO 335

CEO Word of Mouth Marketing Leadership IPO 335

Strategy Driven

SEPTEMBER 24, 2021

A well-trained HR staff will not only take care of the paper trail but also manage employee matters. Making sure you pursue the recruitment of competent HR staff will improve your recruitment process, diversify your team to increase innovativeness, and reduce, if not eliminate, employee turnover. The short answer is yes.

Organization 88

Organization Brand Word of Mouth Marketing Marketing 88

Harvard Business Review

SEPTEMBER 21, 2011

A market segment can be characterized broadly (women 25-34) or specifically (women in an early career phase who are newly-married and starting a family). Abstract thinking is useful for early stages of innovation. When you think about any situation, you can focus your thinking on abstract aspects or specific details.

Word of Mouth Marketing 13

Word of Mouth Marketing Transportation Market Segmentation Advertising 13