Terry Starbucker
JANUARY 13, 2013
We have cultivated a unique culture and management approach that we call the Hacker Way. The word “hacker” has an unfairly negative connotation from being portrayed in the media as people who break into computers. She sits on a Board of Directors of Word of Mouth Marketing Association (WOMMA).
Strategy Driven
DECEMBER 15, 2021
While many people think that money will motivate you to work harder, it is not just about cash; it is also about your career, fulfillment, and purpose. It may be about how managers work with staff or other external parties, or it may also cover things like relationships with clients and suppliers. Build Motivation.
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Strategy Driven
SEPTEMBER 24, 2021
A well-trained HR staff will not only take care of the paper trail but also manage employee matters. Does word-of-mouth marketing really work? Many companies go all out to make the overall experience so positive that word-of-mouth happens organically. Ask Clients to Recommend Your Business to Others.
Women on Business
FEBRUARY 14, 2013
And, for those relationships that you already have, you won’t be able to rely on coveted word of mouth marketing (one of the best tools in your toolbox) if you’re not delivering on service or quality. It can take months, even years before you win enough trust for that person or company to spend money with you.
Harvard Business Review
SEPTEMBER 21, 2011
A market segment can be characterized broadly (women 25-34) or specifically (women in an early career phase who are newly-married and starting a family). When you think about any situation, you can focus your thinking on abstract aspects or specific details.
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