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The Big Picture of Business: Corporate Communications – Correctly Positioning Your Company

Strategy Driven

Business development has occurred primarily by accident or through market demand. Some people in your organization will devote much time to promotions, public relations, marketing and advertising. Operating units and departments must schedule and follow a program to market their worth to their companies. Mission statement.

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The Big Picture of Business – The Realities of Branding… Slogans that Mislead

Strategy Driven

This is not written to take swipes at responsible branding, marketing and advertising. Branding is a sub-set of marketing, which is a sub-sub-set of corporate strategy. One most often hears inflated misrepresentations, false perceptions and over-statements via such contexts as: Corporate image spots that appear on TV news shows.

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