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Discover How You Can Benefit from Content Marketing

Women on Business

Following is an edited excerpt from my latest book, Content Marketing for Dummies , which teaches individuals and business owners how to create and publish online content that can help you reach your goals. Content can help you build your business, your brand, and your career. By publishing content, you can put yourself on the map.

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4 Ways to Grow Your Business Organically

Strategy Driven

Organic growth occurs when you expand from within by getting more clients, offering new products and increasing output while solely relying on your own resources. A company gains access to new markets by taking over or fusing with other businesses. So, you have an excellent product, a friendly staff, even an eye-catching logo.

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Hackers and Hummingbirds: Leadership Lessons from Facebook CEO Mark Zuckerberg

Terry Starbucker

At Facebook, allegiance to the hacker way permeates every aspect of the business, from product innovation to organizational structure to management and training. 2) Offer your employees a nontraditional career path that is based on their contributions and value-based behaviors, and not on their age or credentials.

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Successful Company Culture at Work: What It Really Takes

Strategy Driven

While many people think that money will motivate you to work harder, it is not just about cash; it is also about your career, fulfillment, and purpose. A good corporate culture can help you sell your products more easily because it is based on the company’s values, beliefs, and attitudes. Build Motivation.

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Learn to Adjust Your Focus

Harvard Business Review

A market segment can be characterized broadly (women 25-34) or specifically (women in an early career phase who are newly-married and starting a family). An advertising campaign or product launch cannot target a loosely-defined, abstract person. My favorite example here is the Segway.