CEO Development FAQ Marketing 
Harvard Business Review
SEPTEMBER 11, 2017
Along the way, I’ve talked to hundreds of founders, sales and marketing leaders, customer success VPs, and front-line reps about how to build a customer-first SaaS organization. Your #1 focus at this stage is product-market fit. Your company has (mostly) solved product/market fit. What to do. What to do. What to do.
Harvard Business Review
JULY 19, 2013
FAQs are great, but customers still need to talk to your people. Zappos CEO Tony Hsieh instills this approach into the company culture , with the desired aim of "wowing" customers. Customers don''t enjoy hearing recorded pitches when they''re holding for your service reps. Don''t conceal important information.
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