CFO Ethics Marketing ROI 
Harvard Business Review
SEPTEMBER 28, 2012
Every CEO, CMO, CFO, and business unit leader should ask themselves these questions: If I decided to launch a hedge fund based solely on the data our business generates, what kind of financial opportunities immediately suggest themselves? Ignore Costly Market Data and Rely on Google Instead? BIG DATA INSIGHT CENTER. More >>.
Harvard Business Review
JUNE 4, 2013
Nothing about markets or strategies — CEOs have canned answers for that kind of thing. How about this, the boardroom version of Sophie''s Choice: "Who would you rather fire, the CFO or the CSO?". It may end up someplace where laws, regulations, and ethics are highly questionable. You''d want to make it count.
Expert insights. Personalized for you.
15 
Let's personalize your content