CFO Leadership Loyalty Technology 
Harvard Business Review
OCTOBER 3, 2018
At one point, the CEO indicated that he would know that the right shift had occurred when the CFO, chief strategy officer, and other C-level leaders were seeking the CMO’s advice on strategic business problems. “I needed to earn the right to be invited into key, firm-level strategic decisions.”
Harvard Business Review
JULY 14, 2017
Sponsored by DXC Technology. Some are branded currencies , like the points in a loyalty program or the cash in an iTunes account or Starbucks mobile app. To achieve loyalty, most companies focus on managing their customer relationships. Everyone on the leadership team has a role to play in making this pivot.
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