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Mobile Payments and the 'Wow' Factor: Q&A With Square CFO Sarah Friar

Harvard Business Review

This area of innovation is where mobile payment companies want to play, especially in markets where such technology is less than ubiquitous. For the uninitiated, Square offers two technologies — a card reader for merchants to use, which is called Register, and the other a mobile interface for customers to pay, which is called Wallet.

CFO 8
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Engaging Shoppers with Intelligent Stores

Harvard Business Review

How do they adopt an intelligent-store strategy that incorporates associates, shoppers, changing technology, new consumer behaviors, and the store itself? Shouldn't every shopper have access to time-, loyalty- or location-based offers, whether in the store or walking in the park? But many retailers seem a bit overwhelmed.

Retail 15
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How One CMO Revamped Her Role

Harvard Business Review

At one point, the CEO indicated that he would know that the right shift had occurred when the CFO, chief strategy officer, and other C-level leaders were seeking the CMO’s advice on strategic business problems. “I needed to earn the right to be invited into key, firm-level strategic decisions.”

CFO 8
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How CMOs Can Work with CIOs to Gain Customer Insight

Harvard Business Review

But given that today's CMO is often the main connection between the consumer and the company, a strong relationship with the CIO can allow her to leverage technology to better understand those customers. Data can spring from a number of places: loyalty cards, purchases, social media behavior, website analytics, surveys, etc.

CIO 8
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Why Face-to-Face Meetings Make All the Difference

Harvard Business Review

The team consisted of an executive committee from Headquarters (comprised of the CEO, CFO, Head of Operations, Head of Business Analysis, and our Group Head of Sales), and then the General Manager of each subsidiary. These monthly "Group Exec" meetings took place at a different factory each month. We tried to be as inclusive as possible.

P&L 15
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You Don’t Need to Be a Silicon Valley Startup to Have a Network-Based Strategy

Harvard Business Review

Sponsored by DXC Technology. Some are branded currencies , like the points in a loyalty program or the cash in an iTunes account or Starbucks mobile app. To achieve loyalty, most companies focus on managing their customer relationships. But platforms and networks can be developed in many different ways. Insight Center.

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A Step-by-Step Plan to Improve CMO-COO Collaboration

Harvard Business Review

Coordinating the infrastructure, technology, and messaging in a way that appears seamless and fluid to the customer is, to be blunt, a logistical nightmare. ”) Delivering a consistent experience on the most common customer journeys is an important predictor of overall customer experience and loyalty.

COO 8