Harvard Business Review

MARCH 23, 2015

Do you think they’re going to do a net present value (NPV) analysis that shows they don’t need that computer? From our point of view, in other words, most people use ROI analysis as a way to justify something they really want to do anyway. He then said to me, “So can you do an ROI analysis? Joe Knight.

Finance 8

Finance NPV CFO ROI 8

Harvard Business Review

NOVEMBER 25, 2013

Marketing is in the midst of an ROI revolution. ’” To reverse this perception and to get greater bang for marketing’s buck, we believe that CMOs must become true collaborators with CFOs and adopt a marketing ROI approach that’s driven by analytics. The opportunity is enormous.

CFO 10

CFO Short-term Long-term Benchmarking 10

Harvard Business Review

DECEMBER 28, 2016

When it comes time to set key performance indicators (KPIs) for the program, be sure to match them up against input from both your CMO and your CFO. Customer Lifetime Value : This is the net present value of all future customer revenues with account for attrition and your discount rate.

Attrition 14

Attrition Metrics Net Present Value KPI 14