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What Great Social Media Campaigns Get Right

Harvard Business Review

Now consider the Business Innovation Factory (BIF) , an organization that seeks to bring cutting edge innovation techniques to social initiatives, many of which are similar to those Pepsi Refresh sought to promote. Its founder, Saul Kaplan , is a self-professed innovation junkie.

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Why Consumer Tech Is So Irritatingly Incremental

Harvard Business Review

after chemicals). In much of the 20 th century, technological innovation produced products that had plenty of room for improvement, opening up opportunities for high-end disruption. Innovation Strategy' To produce radials, the U.S. Long story short, Michelin took over 50% of the entire tire U.S.

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Memo to the CEO: Customers Are the Key to Growth

Harvard Business Review

In a wide variety of industries — from computers to chemical processes to a whole range of service businesses — the source for most of the commercially successful new products is customers, not R&D. Despite its reputation for innovation, and the fact it was in a robust growth market, the firm was close to shutting down the unit.

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