Harvard Business Review
APRIL 11, 2014
And they’d all seen radial tires take over the European market. after chemicals). market in the first 18 months after their introduction. This is perhaps the most important criterion, since it’s relatively easy for incumbents to use their market power to bar start-ups from established distribution systems. incumbents.
Harvard Business Review
DECEMBER 31, 2012
Their marketing departments. Marketing promotions don't resonate and can't be tied to measurable results. In particular, getting customers to market and sell for you. These approaches are often beyond the reach of traditional marketing mindsets and practices — that's why I'm addressing the CEO. Here's how.
Harvard Business Review
AUGUST 4, 2014
All too often, when marketers talk about their “social strategy,” they really mean a digital marketing strategy implemented on social platforms, rather than using social dynamics to benefit their business. Pepsi actually lost market share and fell to number three in the cola wars for the first time in modern history.
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