Harvard Business Review

APRIL 11, 2014

After all, it was hardly a new technology; the first radial tire patents had been filed more than 40 years before. after chemicals). This is the transformational and dramatic effect of a superior technology entering an industry. This was no surprise to the top five U.S.-based Goodrich, and General Tire). incumbents.

Disruptive Innovation 8

Disruptive Innovation Technology Industry Business Model 8

Harvard Business Review

AUGUST 4, 2014

The web did not invent community-driven brands – just think of Harley Davidson — but technology has surely made the strategy more popular. While digital technology can empower social initiatives, they are essentially human endeavors. These days, it’s pretty easy to interact with consumers directly. Yet that’s exactly the problem.

Media 8

Media Marketing Strategy Groupthink Kaplan 8

Harvard Business Review

DECEMBER 31, 2012

Technologies exist that allow them to easily post a recommendation to their Facebook friends, LinkedIn connections, and Twitter followers. This is particularly true when they try to adapt these technologies to traditional advertising, marketing communications and lead generation efforts. Find your customer product developers.

CEO 8

CEO Airlines Marketing Software 8