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Building Your Brand “Buddy the Elf” Style – Part 1 :: Women on.

Women on Business

For others, adults, Buddy was a “chemically imbalanced” adult man who thinks and dresses like an elf running around through the streets of New York City. Buddy is a human raised by elves, therefore, does he fall into the “human” or “elf” category? For some, say children (most likely his primary target audience), Buddy is an elf.

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Retailers Turn to "Soft Surveillance" to Fight Customer Anonymity

Harvard Business Review

Researchers at the Fraunhofer Institute have created a system of electronic noses that can smell explosives or other chemical substances. With modifications, this technology could identify perfumes worn by shoppers and send related ads and discount offers to video screens in elevators or corridors.

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Don’t Write Off the (Western) Focused Firm Yet

Harvard Business Review

Given the still-prevailing “conglomerate discount” Western firms are subject to (i.e., The forces of lawmaking, jurisprudence and, yes, ethics bring about sufficient transparency, market efficiency and fair business behavior for the conglomerate not to be worth its salt. Quite to the contrary. Consider PPG Industries.