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Building Your Brand “Buddy the Elf” Style – Part 1 :: Women on.

Women on Business

For others, adults, Buddy was a “chemically imbalanced” adult man who thinks and dresses like an elf running around through the streets of New York City. Buddy is a human raised by elves, therefore, does he fall into the “human” or “elf” category? For some, say children (most likely his primary target audience), Buddy is an elf.

Brand 215
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The Neurochemistry of Positive Conversations

Harvard Business Review

It’s somehow easier to forget, or discount, all the times people have said you’re talented or conscientious or that you make them proud. Positive comments and conversations produce a chemical reaction too. If you’ve been called lazy, careless, or a disappointment, you’re likely to remember and internalize it.

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Don’t Write Off the (Western) Focused Firm Yet

Harvard Business Review

The rise of Tata in India, Koç Holding in Turkey, and Grupo Carso in Mexico have some management thinkers contending that the conglomerate is back at the expense of the focused firm. Subsequently they become more knowledge-based, as you share technologies, brands and customer intelligence. Quite to the contrary.