Women on Business

DECEMBER 2, 2010

For others, adults, Buddy was a “chemically imbalanced” adult man who thinks and dresses like an elf running around through the streets of New York City. Buddy is a human raised by elves, therefore, does he fall into the “human” or “elf” category? For some, say children (most likely his primary target audience), Buddy is an elf.

Brand 215

Brand Press Release Discount Customer Loyalty 215

Harvard Business Review

JUNE 12, 2014

It’s somehow easier to forget, or discount, all the times people have said you’re talented or conscientious or that you make them proud. Positive comments and conversations produce a chemical reaction too. If you’ve been called lazy, careless, or a disappointment, you’re likely to remember and internalize it.

Positioning 15

Positioning Chemicals Ryan Discount 15

Harvard Business Review

AUGUST 28, 2012

The technology ecosystem known as the internet of real-time data is moving us toward a better understanding of what these consumers are thinking and doing. Researchers at the Fraunhofer Institute have created a system of electronic noses that can smell explosives or other chemical substances. What about cash customers? Casual browsers?

Retail 13

Retail Wireless Loyalty Chemicals 13

Harvard Business Review

JANUARY 27, 2014

Subsequently they become more knowledge-based, as you share technologies, brands and customer intelligence. Given the still-prevailing “conglomerate discount” Western firms are subject to (i.e., Initially these savings are mainly physical, as you stretch the use of tangible assets such as plants, networks and systems.

Social Capital 8

Social Capital Chemicals Industry Cost 8