Remove Chief Information Officer Remove Influence Remove Innovation Remove Technology
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Lessons in IT Innovation From Silicon Valley

Harvard Business Review

Innovation is always infectious. But our recent research has taught us a lot about how management innovations can travel — in this case, from Silicon Valley tech sector companies known for their experimentation and agility in information technology (IT) management to the much older Bay Area companies who are their neighbors.

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Marketing’s New Digital Role Is Shortchanging IT

Harvard Business Review

When combined with powerful analytics, digital data allow marketers to segment their audience and create propensity models that can predict how and when to influence customers to buy. These skills are now reaching beyond data analysis to encompass information architecture, application development, and technology project management.

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How CMOs Can Work with CIOs to Gain Customer Insight

Harvard Business Review

In fact, recent research [PDF] conducted by the CMO Council, suggests that this process should start with the Chief Marketing Officer (CMO) and the Chief Information Officer (CIO). It's up to the CEO to ensure that marketing and IT are on the same page in terms of both innovation goals and risk management.

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Using Big Data to Make Wiser Medical Decisions

Harvard Business Review

As the chief information officer of a large academic medical center, I oversee four petabytes of data. The raw data were just numbers, although they helped reveal interesting information — that none of my life activities (commuting, tea drinking, work) influence my blood pressure.