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Personal Branding for Introverts

Harvard Business Review

Yet I’m convinced it’s possible to be real about building connections and developing our personal brands, while still respecting our natural tendencies. In other words, you can make yourself professionally indispensable if you develop connections that enable you to break through silos, and identify and surmount knowledge gaps.

Brand 15
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How To Get Others To See Your Potential

Harvard Business Review

These days, we all have thousands of Facebook friends or LinkedIn connections; it''s just not realistic to keep up with everyone''s latest developments. By creating robust and regular content, mobilizing social proof, and finding a wingman to help spread the word, we can begin to break through and take charge of our reputation in the world.

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Get People to Listen to You When You’re Not Seen as an Expert

Harvard Business Review

One of the most powerful forms of influence, according to psychologist Robert Cialdini’s famous analysis, is authority — often derived from perceived expertise. If you’re a thoughtful curator of the best ideas in your field, even if you’re not developing them yourself, others will start turning to you for guidance.

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7 Ways to Capture Someone’s Attention

Harvard Business Review

This is because we have an innate need to figure out whether the incident signals a threat or a positive development. Reputation. This is a phenomenon Dr. Robert Cialdini calls “directed deference.” We pay special attention to anything that violates our expectations.