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Great Leaders Embrace Office Politics

Harvard Business Review

APRIL 11, 2016

And we cherry-pick the research that supports feel-good leadership tactics. Robert Cialdini’s book Influence: The Psychology of Persuasion shows the tremendous benefits to understanding social psychology. I arrived at this conclusion long ago — regrettably later than I should have — during my corporate career.

Politics 8
Politics Cialdini Open-book Career 8
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A Consultant’s Guide to Firing a Client

Harvard Business Review

JANUARY 26, 2015

But over time, I became less interested in the tactical – calling up reporters to come to press conferences – and more interested in media and marketing strategy. In the early days of my consulting business, I worked with a prominent education nonprofit, helping them with communication projects, from messaging to media outreach.

Cialdini 8
Cialdini Consultative Marketing Strategy Media 8
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