Cialdini Executive Coaching Management Tactics 
Harvard Business Review
APRIL 11, 2016
Jill should have spent much more time managing up. She should have better managed decision makers, her boss, her image, and her own career. Managing a career in these ways is critical, but surprisingly few people do it. So why wasn’t Jill spending more time managing up, especially if it was in her own self-interest?
Harvard Business Review
JANUARY 26, 2015
But over time, I became less interested in the tactical – calling up reporters to come to press conferences – and more interested in media and marketing strategy. In the early days of my consulting business, I worked with a prominent education nonprofit, helping them with communication projects, from messaging to media outreach.
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