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Six Principles of Persuasion for Leaders

Lead on Purpose

Many studies have been done about the science of persuasion, and Robert Cialdini is perhaps one of the most respected experts in the field. If you are going to be rewarding your employees with tangible items, set up a system where the reward is limited and certain goals need to be met to achieve them.

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The Best Leadership Books of 2016

Leading Blog

How do we create the future while managing the present? Managing in the Gray : Five Timeless Questions for Resolving Your Toughest Problems at Work by Joseph L. Blog Post ). Learning Leadership : The Five Fundamentals of Becoming an Exemplary Leader by James M. Kouzes and Barry Z. Posner James M. Kouzes and Barry Z. Blog Post ).

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Buy-In – The Imperative Strategy

Strategy Driven

In providing research and developing training programs for various large corporations about managing change, we find that the biggest stumbling block for employees from top-down is lack of buy-in. Top executives have the vision, but often fail to get buy-in from managers who have to carry out the change initiative.

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Getting People to Believe in Something They Can’t Yet Imagine

Harvard Business Review

Traditional influencing theory — as expounded, for example, by Robert Cialdini in Influence: The Psychology of Persuasion — offers “invoking authority” as a way to persuade others to support things that are new to them. PILOT PROJECT: Another of the major methods of persuasion outlined by Robert Cialdini is the “principle of consistency.”