Remove CIO Remove Development Remove Innovation Remove Loyalty
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How CMOs Can Work with CIOs to Gain Customer Insight

Harvard Business Review

In fact, recent research [PDF] conducted by the CMO Council, suggests that this process should start with the Chief Marketing Officer (CMO) and the Chief Information Officer (CIO). It's up to the CEO to ensure that marketing and IT are on the same page in terms of both innovation goals and risk management.

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Continuous Development Will Change Organizations as Much as Agile Did

Harvard Business Review

In 2001, a new approach to technology development was created by a daring group of developers. Called Agile, the process put customers at the center of product development, encouraged rapid prototyping, and dramatically increased corporate speed and agility. Continuous Development is a growing trend in the software industry.

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The Internet-Connected Engine Will Change Trucking

Harvard Business Review

According to CIO Dieter Haban , whose team identified the idea and led product development, “the innovation combines telematics, mobility, central mission control, big data analytics, and a seamless process from the truck to the driver, fleet manager, and ultimately to an authorized service outlet.”.

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The Internet-Connected Engine Will Change Trucking

Harvard Business Review

According to CIO Dieter Haban , whose team identified the idea and led product development, “the innovation combines telematics, mobility, central mission control, big data analytics, and a seamless process from the truck to the driver, fleet manager, and ultimately to an authorized service outlet.”.

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QR Codes Aren't Dead Yet

Harvard Business Review

Phil is the former CIO of Utah and a veteran entrepreneur with a Ph.D. Once products themselves become platforms for relationships, companies will get much better market intelligence, in addition to genuine loyalty. Innovations in Digital and Mobile Marketing An HBR Insight Center. in computer science.

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